Luciana Scarabello, has always been passionate about clothes and fashion. A native of Argentina, energy has always been a part of her life. Even as a young girl, she had an eye for innovation, vibrant color and powerful prints.
Luciana’s grandmother was the town’s seamstress back in Italy before the whole family had to move to Buenos Aires, Argentina during World War II. In an era or wars and immigrants Luciana’s grandmother had to rely on her sewing techniques to make a living, from mending pants for the neighbors to constructing suits and dresses for much richer clientele. Luciana’s mother worked throughout these first years in an apparel manufacturing facility and taught Luciana how to sew from an early age.
Luciana grew up mostly in Buenos Aires, Argentina. Her father, a chemical engineer, was transferred a lot due to his job to different locations such as Bogota, Colombia, also Miami, Florida, and Boston, Massachusetts. All these changes helped Luciana open her eyes and see a lot of different aspects of the world. This fed her curiosity to explore different cultures and be open to innovation and change.
Unlike most creative people, Luciana had a strong inclination for the business side of fashion. Wanting to understand all the moving parts of the fashion industry, she came to the United States in the year 2000 and attended Suffolk University in Boston, where she earned a bachelor’s degree in marketing and management. With the basics of business under her belt, she continued on to get her associate’s degree in fashion merchandising from Parsons in New York City.
In the fashion world it’s all about “hands on”, and while interning at Ann Taylor and Armani Exchange Luciana quickly came to learn the strength of her talent lied in merchandising.
After finishing school she took some time to visit her parents in Miami. The high energy, fiery, tropical sexy Miami nightlife combined with the multi-cultural mix of this cosmopolitan city made it clear that this was the perfect place for her to settle down and start a business.
“I didn’t have a plan, I just went to a fabric store and bought fabric with my credit card, and made two dresses’’ says Luciana. Then she went to a boutique in Miami Beach and asked if she could put her dresses on consignment. After a week, the store called to tell her that they had sold the dresses. With the money she earned, she made more dresses and went to more stores. Today, her line, Scarabello, is sold in over 100 boutiques in the US and internationally in Canada, Japan, South Africa, Argentina, Mexico and Australia.
“I like to make clothes that make a woman feel special and stand out in crowd. I love prints that make a statement and transmit a clear emotion. I like creating pieces that are original and innovative but I rely mostly in the cut and the fit of the garments” says Luciana “It’s all about the fit. Clothes are meant to accentuate a woman’s body and make her feel confident, beautiful and feminine”.
Luciana participates in every aspect of the creative process from beginning to end to make sure that her vision is created accurately. “I represent my consumer which helps tremendously during the creative process. I try on the samples a hundred times to ensure that I get the perfect fit”. Says Luciana “ I know I have succeeded when I feel special in the garment and can’t wait to wear it at some trendy spot!”
Scarabello, features sexy, chic, edgy clothes inspired by trendy Miami clubs and chic restaurants. Her products successfully capture the cultural flavor of Miami making it a must-have for young trend setters and fashionistas worldwide.